automotive

By Danny O'Donnell, MD, Connecti

The Automotive sector is one of most competitive of industry sectors.  Manufacturers invest heavily in building and maintaining their brands.  In this fast moving ever-changing marketplace, manufacturers have to deal an array of marketing challenges to ensure that they stay ahead of the competition and meet their business objectives.

In an era where media consumption has changed dramatically, it is vital that automotive brands can get their message to their customers at the right time and through the right channel.  This demands that the entire marketing operation is primed to deliver on brand marketing through a variety of communication channels.  With the help of advertising agencies, major brands are able to manage much of that message centrally, to great effect.  The real challenge comes when the brand is communicated through the manufacturers traditional sales channel; its dealer network.

Connecti’s brandPATHä marketing automation software is perfectly placed to help major brands and their agency partners to manage their marketing operations through their dealer network ensuring that all customers enjoy the same on brand message at all times and through all available channels. 

Connecti’s brandPATHä marketing automation software empowers an automotive manufacturer to engage with their customers, providing a local expression to a national marketing campaign.  This marketing communication is controlled centrally but is administered locally by the customers’ local dealer. 

Connecti’s brandPATHä marketing automation software provides unparalleled power to local dealers to dramatically enhance the customer experience through communication through the communication channels of choice from digital channels such as email and the web to traditional channels including press advertising and direct mail campaigns.

On brand, on message communications 24/7 through the dealer network is now a reality with brandPATHä marketing automation software.

By Danny O'Donnell, MD, Connecti

• Advertising
• Automotive
• Franchise