website analysis

Make sure your web strategy gives you the ROI you deserve with Connecti's effective Website Analysis program...

Before any search marketing strategy or activity can be adopted, a full website analysis is required to provide an accurate profile of your current online activities.  Connecti deliver this as standard as part of the development of your search marketing strategy.

This will involve a wide range of analysis including evaluating current website design and accessibility status, current and previous search marketing activities, scope of the project and the current focus of your website.

Once this information is collated and analysed it will be combined with your business objectives, to form the basis of your ongoing search marketing strategy. 

The analysis will not stop there; an ongoing analysis strategy will be implemented to ensure that your ongoing search marketing strategy is current, relevant and effective.  This will stretch across all elements of your web operation including where you are attracting prospects and customers to your website and analysing activity once there.  This information will be used to constantly adapt and improve your search marketing activity.

• Site Audit
• Keywords
• Competitor Analysis
• Advertising

Site Audit
The existing website performance is benchmarked to ensure that you have a clear view of your starting point and the return that your investment in your website will begin to return with the help of Connecti’s team of experts.

The site audit will deliver key data on existing website traffic and also inform on the click paths and overall effectiveness of your website once people have accessed your website.  From this analysis recommendations on internal website performance improvements can be made; maximising your business investment.

Keywords
Keyword and key phrase analysis is crucial in ensuring successful search marketing.  It is these key words and phrases that your website will be optimised to demonstrate the relevance to your website.  Connecti have extensive experience in identifying the most effective key words and phrases for your business; we can also provide website copy writing to improve optimisation on your website or work with your existing creative partners to ensure greater relevance for your website.

Competitor Analysis
Understanding your competition is key in your traditional business environment; on the web it is critical.  Connecti’s competitor analysis programme will identify who, what and where your competitors are and develop successful strategies to enable you to compete effectively and win business from your website.

Again this process is ongoing, ensuring that you are aware of competitor activity and able to immediately react positively.

Advertising
Effective analysis is key to a successful digital marketing strategy.  Connecti understand this and are able to deliver comprehensive analytical information and recommendation on the entire range of media employed as part of your digital marketing strategy.  From measuring the effectiveness of affiliate marketing to viral marketing campaigns. 

This clear focus harnesses the incredible accountability available online and more importantly can provide you with a clear and accurate portrait of how well your online marketing budget is being spent.

For further information on Connecti's Website Analysis service click here or contact +44 (0)870 44 50 248