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Connecti launches new customer portal for Mactaggart and Mickel July 2007

Connecti, the leading digital marketing provider has recently launched a new customer and marketing portal for Mactaggart and Mickel, one of the UK's top homebuilders. This unique system will enable homebuyers to pre-reserve their dream home online. This marketing portal will be the first specialist system of its type for the home building market.

The new customer portal known as 'My Mac Mic' includes a 'My Profile' and 'Favourites' section, enabling My Mac Mic customers to save their preferred house styles, plots and developments of choice. A sophisticated News Alerts area of the site will also immediately notify My Mac Mic customers when their favourite plots or developments become available, enabling them to have priority viewing over non registered customers. The system also includes an online pre-reservations feature, which has been launched at Mactaggart and Mickel's Motte Development in May of this year. Mactaggart and Mickel intend to roll this feature out to many other developments throughout the year.

As well as enhancing the online service for Mactaggart and Mickel customers, the portal is also an effective marketing tool for the company. The Sales and Marketing team at Mactaggart and Mickel can now more easily identify marketing opportunities through personalised profiles, which customers build on the system. Using the new 'My Mac Mic' Messages feature, the marketing team can distribute personalised email messages to their clients and prospects. The marketing team will also be able to easily analyse customer trends utilising a powerful new reporting system.

Mactaggart and Mickel are a leading Home Building company within the UK and have been building residential developments throughout Scotland since 1925. Connecti has been their chosen digital marketing partner since 1999.

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