press room

Connecti gain new media buying agency client

June 2007
Connecti has recently gained Brilliant Media - the Leeds based Media Buying agency as their latest client. Brilliant has selected brandPRESS™ as their in-house production system which will assist the agency in the generation of all press advertising. brandPRESS™ will enable the agency to create and deliver press adverts to all UK publications through one centrally located system saving significant amounts of time and money.

The brandPRESS™ system has a number of innovative features including advert archiving and an agency-client workflow system, however a key aspect of the system is its ability to create press ads in minutes using a template-based system which re-sizes ads to specific publication dimensions. The brandPRESS™ system transpired from Connecti’s work with Toyota Great Britain where the company created and delivered press advertising for the entire dealer network comprising of over 250 dealers.
Brilliant is one of the UK’s leading Media Buying agencies with a number of high profile clients including DFS and Asda. The agency has around 80 employees and has offices in Leeds and Manchester. 
brandPRESS™ has three sister products which have been or are soon to be introduced to the market throughout 2007 – 2008; brandPRESS™ an ad production system specifically designed for advertising agencies, brandPRESS™ publisher an ad production and delivery system for the publishing industry and brandPRESS™ automotive a marketing production system designed specifically for car manufacturers. Connecti has a number of global clients utilising brandPRESS™ technology including Thames Water and TCS.

<< back to news archive