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Connecti gain new recruitment advertising agency client

April 2006

Connecti have recently gained TCS Advertising - the London based recruitment advertising agency as their latest client. TCS Advertising has selected brandPRESS™ recruitment as their in-house production system which will assist the agency in the generation of all recruitment advertising. brandPRESS™ recruitment will enable TCS to create and deliver recruitment adverts to over 7000 publications within the UK through one centrally located system saving significant amounts of time and money.

Connecti launched brandPRESS™ recruitment to key advertising agencies and consultancies towards the end of 2005. The system has a number of innovative features including advert archiving and an agency-client workflow system, which includes both fast proofing and author correction. brandPRESS™ recruitment’s primary feature is its ability to create recruitment ads in minutes using a template-based system which re-sizes ads to specific publication dimensions.

TCS are part of the BNB holding group, who own a number of large advertising agencies and recruitment consultancies throughout the UK including Barkers, Hamlin Knight and Garfield Robbins. TCS specialise in recruitment advertising and has around 100 employees.

Connecti’s Managing Director Danny O’Donnell states: 'TCS are an excellent client for Connecti to gain. The agency recognise the importance of using innovative technology to push forward their offering and improve current working processes. This deal will bring TCS significant return on investment and allow them to challenge new advertising mediums such as the Internet by making significant cost savings through press production. It will also allow Connecti to establish themselves further in the recruitment sector'.

Connecti are continuing to market brandPRESS™ recruitment to a number of recruitment advertising agencies and consultancies. The company also plan to target the product at large corporate organisations by the end of 2006. This will allow companies to produce their own in-house recruitment advertising allowing significant return on investment.

brandPRESS™ recruitment has three sister products which have been or are soon to be introduced to the market throughout 2005-2006; brandPRESS™ an ad production system specifically designed for advertising agencies, brandPRESS™ publisher an ad production and delivery system for the publishing industry and brandPRESS™ automotive a marketing production system designed specifically for car manufacturers. Connecti has a number of global clients utilising brandPRESS™ technology including Toyota and Thames Water.

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