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Connecti launches brandPRESS™ automotive

March 2006

Connecti launched its latest product brandPRESS™ automotive to car manufacturers throughout the UK on Friday March 10th. The system has undergone rigorous product development over the past year and includes a number of innovative features, which will significantly support the production of marketing campaigns within the automotive industry.

brandPRESS™ automotive is a pioneering marketing production system, which allows car manufacturers to create, deliver, report on and evaluate all marketing campaigns 24/7. A number of features have been incorporated to the system, which will enable manufacturers to produce highly effective marketing campaigns quickly and easily. Key features of the system include; press ad production, marketing collateral production, asset management, used car database system, user support help desk, reporting service and an internal communication system.

In conjunction with the launch of brandPRESS™ automotive, Connecti have also introduced a unique pricing model which should prove highly attractive for car manufacturers. The company have revolutionised pricing policy making the software affordable for all manufacturers across the automotive industry. Connecti is offering a pay per transaction pricing service with brandPRESST automotive which means there are very low up front costs and significant return on investment the more manufacturers use the system.

Ken Beattie, Chairman of Connecti states 'brandPRESS™ automotive will open up doors for a number of car manufactures and allow them to produce both structured, effective and on brand marketing campaigns. Dealership advertising within the automotive industry is often ad hoc and difficult to control. brandPRESST automotive will significantly help car manufacturers direct all advertising and overall increase both the quality and quantity of marketing activity' .

brandPRESS™ automotive is the third product within Connecti's brandPRESS™ suite to be launched since 2005. brandPRESS™ was launched in June of last year to the advertising industry and is an automated press ad production system, while brandPRESS™ recruitment specialises in ad production and workflow for recruitment advertising agencies and consultancies. Both Toyota one of the UK's leading car manufactures and Thames Water have been utilising brandPRESS™ technology since 2004. A number of advertising agencies have also implemented brandPRESS™ and several other agencies are in the process of piloting the system.

Connecti are due to launch a further product within the brandPRESS™ suite in April of this year. The latest product 'brandPRESS™ publisher' will allow classified ads to be created and delivered to both print and online publications. The system will be targeted at key national and regional newspaper titles throughout the UK.

Connecti have introduced brandPRESS™ automotive to car manufacturers through a three stage direct mail campaign designed by creative agency Ocean 70. The campaign highlights key benefits of the system and focuses on both the value and competitive advantage brandPRESS™ automotive would add to automotive companies.

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