press room

Connecti to Sponsor Campaign Press Awards in London

March 2006

Connecti is to sponsor the prestigious Campaign Press Awards in April of this year. The event is being held at the Old Truman Brewery in London and has been established to honour press ads from the UK and around the world that set a benchmark for creative eminence. The awards, which are being organised by Campaign magazine, are the only press advertising awards of this kind throughout the world.

Connecti is to sponsor the event under the strap line ' brandPRESS™ from Connecti' which is the firms latest marketing automation product that has revolutionised press advertising. The company will present the award for 'Best advertisement in regional newspapers'. Other award categories include; best press advertising campaign, best advertisement in national newspapers, best individual advertisement, best international advertisement and best multi national press advertisement. A number of advertising agencies, clients and media owners from throughout the UK and abroad will attend the event which will include a drinks reception, four course meal, award ceremony and entertainment.

Connecti launched brandPRESS™ to the advertising industry in June 2005. The system is designed specifically for advertising agencies and allows significant improvements for anyone involved in the production of press advertising. brandPRESS™ technology allows adverts to be created and delivered to publications within minutes. It also has a number of other key features relevant to advertising agencies including a client - agency workflow system and asset management. Agencies who wish to view a live demo of brandPRESS™ in action can do so during the event which will be held on the 26 th April.

Connecti's Danny O'Donnell who is Managing Director of the digital marketing company states ' The Campaign Press Awards are an ideal opportunity for Connecti to raise brand awareness of brandPRESS™. Many agencies attending the event will manage a number of high volume press campaigns - brandPRESS™ will ensure speed, accuracy and brand compliance when executing such campaigns and will also bring substantial cost savings to the agency '.

Connecti launched brandPRESS™ and its sister product brandPRESS™ recruitment to UK advertising agencies in 2005. A number of advertising agencies are now using brandPRESS™ technology and several agencies are currently piloting the product.

Many top UK advertising agencies both attended and were awarded for their achievements during the 2005 Campaign Press Awards. Lowe London took Gold for 'Best Individual Advert' for their client Tesco. While Bartle Bogle Hegarty were awarded silver for 'Best multinational advert' for their client - Levi Europe.

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