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Connecti to launch brandPRESS™ automotive
February 2006
Connecti will launch its latest product within the brandPRESS™ suite during the first week of March 2006. Connecti who are specialists in digital marketing, have developed a range of products, which support marketing production in a number of industries including advertising, recruitment and publishing. The latest product to be launched is brandPRESS™ automotive - a marketing production system designed for the automotive industry. The system will be targeted at a number of car manufacturers throughout the UK over the coming months.
brandPRESS™ automotive will include a number of valuable features necessary for car manufacturers who are committed to maximising brand exposure and advertising opportunities. The system will have wide ranging functionality and allow manufacturers to create, deliver, report on and evaluate all marketing campaigns online. brandPRESS™ automotive will also allow affiliated dealers to respond to local marketing opportunities and create effective campaigns instantly.
brandPRESS™ automotive has two sister products which were launched in 2005; brandPRESS™ which has been specifically designed for advertising agencies and brandPRESS™ recruitment which is relevant to recruitment advertising agencies and consultancies. Since the launch of brandPRESS™ recruitment at the Recruitment Business Awards in 2005, a number of advertising agencies throughout the UK are utilising the technology within their agencies. Toyota has been the first car manufacturer within the UK to implement brandPRESS™ technology to support automotive marketing production processes.
Having worked on product development of brandPRESS™ automotive over the past year, Connecti are positive the system will be an effective tool for automotive manufacturers and anticipate that advertising volumes and on-brand advertising within dealerships will increase substantially through up-take of the system. Danny O'Donnell Managing Director of Connecti states 'brandPRESS™ automotive will be an extremely valuable and effective end-to-end system for car manufacturers. Dealers can produce opportunistic and local advertising easily whilst the manufacturer has full control and a 360º view of all marketing activity'.
brandPRESS™ automotive will be launched to car manufacturers within the UK through a three-stage direct mail campaign designed by creative agency Ocean 70. The mailer identifies key features of the system including; asset management, used car database, reporting service, internal communication system and overall promotes the competitive advantage gained by manufacturers who choose brandPRESS™ automotive.
April 2006 will see the launch of Connecti's latest product brandPRESS™ publisher, which will be targeted at key national and regional newspaper titles throughout the UK. The system allows classified ads to be created and delivered to both print and online publications.
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