press room

Connecti Reap Reward for Building Market Space
Connecti Win ‘Best in Class’ Marketing Accolade at
National Marketing Awards
March 2004

Connecti, the worldwide provider of digital marketing software brandPATH™, is delighted to announce its recent ‘Best in Class’ marketing accolade presented at the Scottish Marketing Awards 2004.

In accepting the award, Alison Thomson, Connecti Marketing Manager said: “For the past 18 months Connecti’s strategy has focused on the challenging task of establishing a market-space for marketing automation. CRM, Content Management and even Sales Force Automation are mature established markets – allowing client organisations to identify their needs, safe in the knowledge that ‘off-the-shelf’ solutions exist. For Connecti and its strategic / alliance partners, the past 18 months have been about creating that space.”

This latest award adds considerable weight to Connecti’s track record of combining business excellence and marketing savvy to attract and retain world-leading enterprise-level clients.

John McHugh, Sales & Marketing Director and co-founder, said: “Marketing has always been a core ethos to Connecti. From day one, marketing has driven product development, identified areas of growth, and helped understand organisational wants, needs and demands. For several years Connecti’s greatest challenge has been using marketing to reach our target audience - cutting through the mire and making our prospects aware, before developing a relationship to evoke action. This award is recognition of the challenge Connecti’s marketing department have undertaken over the past few years, while the organisations exceptional growth is proof of their success in achieving it.”

For more information on the awards please visit Scottish Management Projects website.

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