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Connecti brandFAST steers Toyota (GB) PLC’s UK marketing into the fast lane
Marketing workflow system speeds up production times five-fold
September 2003

Connecti brandFAST steers Toyota (GB) PLC’s UK marketing into the fast lane marketing workflow system speeds up production times five-fold.

Connecti, a leading digital services provider, has announced today the launch of an advanced marketing module to streamline Toyota’s marketing strategy across its entire UK network of 200 Toyota Centres.

The system, brandFAST, which is powered by Adobe enterprise server technology, allows Toyota Centres to produce localised and personalised advertising campaigns, brochures and stationery, which is consistent with the corporate branding. Previously this process could take up to three days; now, with brandFAST, it takes just ten minutes.

Connecti brandFAST combined with Adobe Document Server provides Toyota Centres the flexibility to customise and order multi channel marketing materials directly online.

Since implementing the system, Toyota has reduced the time taken to produce, edit and approve localised marketing materials by 90 percent. Further cost savings have been made through online automation of traditional advertising processes, which removes supplier bottlenecks and allows aggregation of marketing material orders.

BrandFAST supports Toyota’s brand strategy, reducing the risk of brand dilution and protecting brand equity, whilst enabling Toyota Centres to customise templates for local markets within brand guidelines.

“Through use of Connecti’s brandFAST system we are enjoying strategic marketing gains, with uniformed branding being achieved across all virtual and physical channels. We have already seen the speed of campaign execution increase five-fold and the management of sales leads achieved more effectively. So far we have enjoyed impressive cost savings through use of the system, but more importantly a far more aligned Toyota Centre network as demonstrated by the 99% Toyota Centre subscription, said Robin Giles, general manager, marketing communications at Toyota (GB) PLC.

“Connecti has continued to assist Toyota in the achievement of marketing process efficiency and workflow effectiveness,” added John McHugh, sales and marketing director at Connecti. “We chose to partner with Adobe in the development of brandFAST at Toyota as it understands the needs of today’s extended enterprise, and equally had the technology to deliver.”

“Connecti joined us as a member of Adobe’s Solution Partners programme and has been working with us for several months to develop this innovative marketing solution around the Adobe enterprise solution portfolio. This is a good example of innovative solution development and the integration expertise of our partner network. Using Adobe’s framework server technology as the basis for brandFAST has delivered Toyota with a business solution for improved customer service and operational efficiency while addressing regulatory requirements,” added Mark Wheeler, marketing manager, enterprise products at Adobe.

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